Higher Limits™ Always wanting more, never settling for the mediocre. More than Just a lifestyle brand, Higher Limits™ aims to influence others through its graphic & design services, design aesthetic, branding & limited edition apparel and goods to always strive for a better life: that enough is never enough. The brand draws its influences and ideas from all walks of New York City life. In a city that's tough, you have to be even tougher. In a society where being a rebellious youth poses more problems than success, more questions than answers, Higher Limits™ aspires to deliver a message: trust only in yourself and those who motivate you to reach that next level in your life, believe in your decisions and actions and disregard those that tell you otherwise.